Anne Coles opened Dress for Less back in 1993. Since then, the shop has grown to become a destination in its own right. See for yourself.
Dress for Less is London's leading independent fashion boutique specialising in preloved and new designer clothing and accessories. Opened more than 23 years ago by the one and only Anne Coles, the shop has grown from humble beginnings to a world renowned destination for everyone including celebrities, leading fashion editors, journalists, stylists, models, artists and more. We only sell what we love. Our passion and intimate knowledge of ladies and men's fashion means we sell the best quality at the best prices in London. Come in and say hello and see for yourself.